LinkedIn sites – promote yourself

Get a picture, a profile and sell yourself

I’ve been writing successful LinkedIn sites for eight years. I write them after the resume (they go hand-in-hand). The key to writing a great LinkedIn site is showing the ‘upside down’ pyramid.

The upside down pyramid

When you started working, you did fairly routine jobs but as you matured, learnt more, overcame challenges and started kicking more goals, your experience broadened and deepened. Recruiters look for the upside pyramid because its demonstrates the ability to take on more responsibility and create achievements.

Brand consistency

The other important aspect is brand consistency between the resume and the LinkedIn site, as both are interrelated sales marketing documents. The style and presentation of the resume and the LinkedIn site tell a lot about who you are.

In the last eight years, LinkedIn has evolved into a job search platform. In Australia, it has more than three million users. LinkedIn is better than Facebook and Twitter because it focuses exclusively on professional contacts, networking and conversation with peers. There are key differences between a resume and a LinkedIn site. You can put a lot more information in a LinkedIn profile. It’s less formal and more flexible than a resume.

Recruiters look for results

Recruiters and employers regularly look through LinkedIn sites, looking for middle and senior managers and executives with special skills and experience. LinkedIn’s best feature offers job opportunities, networking potential and niche group conversations. A results-orientated LinkedIn profile with graphics, hyperlinks and peer recommendations, is a joy to behold. It flags to head hunters that you’re on top of your game.

In a targeted job application, the recruiter will first read your ‘killer’ cover letter, then your resume which hits all the targets in the job criteria, and then they go to you your LinkedIn site. That’s why about 65-70 per cent of my clients are short listed for positions.