The power of writing to persuade

Professional writers provide unique value

The best resumes do more than list job titles and responsibilities. They strategically showcase accomplishments, match skills to specific roles, and tell a compelling career story.

A resume does far more than simply list your work history. It provides the essential information hiring managers need to evaluate whether you’re the right fit for their open position, from your relevant skills and accomplishments to your contact details.

On average, an Indeed report estimates that recruiters spend just six to seven seconds reviewing each resume during initial screenings. In those brief moments, your resume must capture attention, communicate value, and compel the recruiter to learn more about you. It serves as your personal marketing material, your first impression, and often your only chance to demonstrate why you deserve consideration for a role.

A strong resume accomplishes several critical objectives simultaneously. It showcases your skills and experience in relation to specific job requirements.

It provides quantifiable examples of the value you’ve delivered to previous employers, showing not just what you did but the measurable impact you created. It highlights your career growth and demonstrates that you’re capable of taking on increasing responsibility.

Perhaps most importantly, a resume gives you control over your professional narrative. You decide which experiences to highlight, how to frame career transitions or employment gaps, and what aspects of your background to emphasise.

This control becomes especially valuable when you’re making career changes, returning to work after time away, or positioning yourself for roles that require you to demonstrate transferable skills from seemingly unrelated experience.

Creating an effective resume requires more than just listing jobs and responsibilities. It demands strategic thinking about how to position your experience, deep understanding of what hiring managers in your industry value, and the ability to articulate your accomplishments with clarity.

It requires knowing which resume format works best for your situation, how to optimise content for both automated screening systems and human readers, and how to address potential red flags without undermining your candidacy.

This is where professional guidance becomes beneficial. Working with a professional resume writer provides expertise that goes beyond formatting and word choice.

Professional resume writers can help you identify and articulate strengths you might not recognise in yourself, overcome limiting beliefs about your experience, quantify results and achievements that set you apart from your competition, and ensure your best translatable skills are on display for the roles you’re seeking.

Put your best foot forward

Malcolm builds expert resumes, cover letters and LinkedIn profiles, which unleash an unbeatable business case to promote you as a ‘must have’ asset to an employer.