Make every paragraph a winner

Killer cover letters

I enjoy writing targeted cover letters in partnership with clients (after we’ve written the resume).

Every paragraph is a ‘punchy’ selling point, which goes to the heart of the application.

DON’T use the same cover letter for different job applications. This is where generic cover letters fail.

Your cover letter must show you know what the job involves and what the organisation is looking for.

Be as specific about your skills and qualities and how they match the job.

At the start of your cover letter, explain which job you are applying for.

You can either do this on a line by itself, (e.g., Application for Stock Controller position”) or in the opening paragraph.

NB. Write a paragraph about why you want this particular job. What is it that excites you about the position?

A good motivational paragraph towards the top of the letter can often get you an interview.

Put your name and contact details at the top of your cover letter.

You don’t have to give your postal address, but you do need to include your email and phone number. Make sure you’ll be able to answer the phone number you give.

Write three or four paragraphs which matches your skills and experiences to the job description.

If you’re answering a job ad, either the ad or the position description will provide a list of skills and experience  that are essential to do the job.

It may also provide a list of “desirable” skills and experience. Address those too.

 Keep a formal tone.

 For more information on cover letters, send me an email.

Put your best foot forward

Malcolm builds expert resumes, cover letters and LinkedIn profiles, which unleash an unbeatable business case to promote you as a ‘must have’ asset to an employer.