Recessions happen when Australia’s gross domestic product (GDP – the value of goods and services) falls for two quarters in a row. When an economy shrinks there are fewer new vacancies and fewer start-up companies receiving the financing to get off the ground. The competition for jobs typically becomes more intense but there are jobs out there! Even during the height of lockdown and the darkest days of the 2008 credit crunch, people were still being hired into their desired professions – recruitment never stopped.
Be clear about what you want
When it comes to focusing your job search, decide what you want and what you’d compromise on. Have you got a preferred sector, job role or certain employers in mind? If so, to what extent do you want to focus on getting ‘your dream job’ and to what extent do you want to explore other career options?
If securing the job role you are most interested in will mean facing lots of competition and you are a recent graduate, bear in mind that if you miss out this time around most employers will let you apply next year. But perhaps, because of financial pressures, you want to give yourself a timeframe in which you apply for a specific type of job, after which you will look elsewhere.
You might take on a different role for your preferred employer, with a view to moving into the dream job down the line. Recession or no recession, this sort of move isn’t unusual – many editors in the book publishing industry, for example, started in marketing before transitioning to editing.
Steer clear of a catch-all approach
Although it makes sense to apply for more jobs during a recession – and maybe to make some compromises – you shouldn’t just submit as many applications as possible. Increased competition should push you to put in the effort needed to avoid instant rejection: tailor each CV, application and/or covering letter to the role and check them over to ensure they are high quality, with perfect spelling and grammar and the right tone.
Your answers to application form questions and your covering letter should show how you have the specific qualities that employer seeks and provide good reasons for wanting this particular job (not just any job in that sector). It means that your CV should emphasise how the skills you’ve acquired are particularly relevant to that specific job.
Sell skills on your CV
Make sure the skills you’ve built up through your studies, work experience and extracurricular activities are written up on your CV in a way that best promotes you as the person for the job. When it comes to the abilities you emphasise on your CV and in applications, you should always be guided by the job description, alongside research into the particular company and sector. Nonetheless, times of rapid change or crisis for employers – such as recessions – mean that the skills that enable employees to cope with change and contribute to the business are more important than ever.
Fill skills gaps
When you think carefully, the chances are you’ll discover that you already have many of the skills you need to secure a job. However, you might find that you want stronger or more recent examples of them. Or you might find that there are a few gaps. You can gain evidence of your skills through undertaking work experience, volunteering on online learning such as the free ones available from Coursera and OpenLearn, as well as through pursuing your hobbies and interests.
Don’t worry if the state of the economy means you can’t get the exact form of work experience you’d like; the trick is to find any opportunity that will allow you to demonstrate or build the skill, and then write it up as evidence of the ability on your CV. For example, if you set and achieve a target to raise money for a charity dear to your heart, you will have evidence of your initiative, drive and determination, creative thinking and persuasiveness among other skills
Perfect your profile and connect with professionals
Taking a step back and reviewing your online presence in full is a good place to start with social media. Decide on the platforms you would and wouldn’t be happy for a recruiter to view your activity on, set the appropriate privacy settings for any profiles in the ‘wouldn’t’ list and then focus on promoting yourself as a job-worthy candidate on those parts of your online presence that can be seen by employers.
In order to benefit the most from them, you should use online platforms to build your personal brand (how you are perceived professionally), network and gain information about employers. LinkedIn is effective for each one of these things, so make sure you have a profile and perfect it. Joining industry-related groups, writing posts highlighting your career-related interests and commenting on any relevant posts will demonstrate your enthusiasm to potential connections.
Reach out to professionals working in the sector or job role or for the employer you’d like to work for. By connecting with them and asking for their advice on how to get a job you might hear of upcoming vacancies or even have them recommend you for a role. Be sure to personalise your request with a professional-sounding note.
Consider other networking opportunities. If you’re a member of a professional body, for example, you should be able to access networking events and the advice of experienced professionals through publications, webinars etc. Contacting alumni from your university may be another option – this could be through your careers service or on LinkedIn (connections will be suggested based on your academic and employment history).
Seek unadvertised vacancies
As mentioned above, if you build up a strong network on LinkedIn or in person, you may well hear about opportunities that haven’t yet been advertised or you wouldn’t have otherwise – but you can also try your luck and send speculative applications to employers in your areas of interest. This is where you send your CV and a tailored covering letter to an employer not currently advertising a vacancy, asking whether they could offer you some work or keep you in mind for future opportunities. As the application needs to be tailored to stand any chance of success (see above), this does take time and effort – and it’s not a guaranteed route to success, but you never know what it might lead to.
Seek feedback
If you’re declined after the application or interview stage of the process, your natural instinct might be to just push forward. However, reflection is crucial. Considering how you can improve your performance will mean you go into the recruitment process for the next job with a better chance of success – as you’ll know what changes to make.
If the ‘thanks but no thanks’ email mentions that the employer is willing to offer feedback, send a polite reply taking them up on this. If it doesn’t, consider replying asking for feedback. Some large employers only offer this to those who have reached the final stages of the recruitment process and some won’t respond, but (unless the email makes it clear that it isn’t offered) there’s no harm in trying. If you have further questions based on this feedback, you can send these – but do be patient when waiting for a response.
The employer isn’t your only source of feedback, however. You might reach out to your careers service, a recruitment agency or people in your network. Saving the job description and any work you completed for an application (you might want to copy text into a MS Word document) and noting down what you said during an interview will mean you have plenty of material to gain feedback on.