I get that questions a lot. Beats me and I’ve been a professional writer for 30 years.

Here’s a secret. Generic cover letters are a complete waste of time.

The probability of failure using a generic cover letter is around 90 per cent.

Dodgy non-professional writers rub their hands with glee, when they hear you want a generic cover letter.

They’ll pocket your cash and email you a cut and past piece of rubbish, which will hit the reject pile in second flat.

Employers and recruiters have seen millions of them before. They won’t look at your resume after that.

Some jobs you don’t even need a cover letter such as general labouring and picking and packing work.

Other jobs are highly specific in nature. They require a tailored cover letter.

It’s better to work in partnership with a professional writer, to create a targeted and polished cover letter.