Spare a thought for recruiters who have to put up with AI deception. I know most people don’t but this story is a good example. This investigation was carried out by Gabrielle Becerra Mellet and Madigan Landry, ABC South West WA
The woman in this story, Bindi Raye (see pic), is a young fly-in, fly-out (FIFO) mining worker.
She posts on Instagram and is an avid West Coast Eagles supporter.
She enjoys soaking up the sun on Perth’s Cottesloe Beach and has 80,000 Instagram followers.
But Bindi Raye does not exist. Her face, voice and online persona are an AI fabrication.
It took two ABC reporters to track down that Bindi is AI generated. She’s a fake.
In fact, subscribers pay up to $115 for Bindi Raye’s pornographic videos, plus $9.24 a month for an ongoing subscription.
Consider this: a recruiter gets an AI resume from Bindi complete with an AI-generated cover letter.
She checks out Bindi online – say for a modelling contract – and interviews her online, talking to an AI-generated video of Bindi, which can respond to real questions.
The recruiter is also presented with fake references and those shonks respond in glowing terms to questions about Bindi’s professionalism and character.
Do you see the problem? None of it is real. None of it is authentic and that’s one major problem with AI and recruitment,
The ABC identified clear signs of AI generation in Bindi Raye’s content, including frequent misspellings and background distortion, and continuity errors in her facial features during videos.
But a recruiter is trained to look for specific capabilities and merit for a specific position. They’re not trained to hunt down fakes – although I suggest many are in training to do so now.
The full story is here:
https://www.abc.net.au/news/2026-09-24/ai-women-fifo-worker-adult-content/107158248
Here is some background on AI generated influencers taken from The Guardian (21 June 2026), written by Sarah Marsh
Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.
The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real.
The Guardian has also found that some content creators making AI influencer content are being asked to sign non-disclosure agreements so they cannot talk about their work.
There are no specific rules requiring brands to tell consumers when advertising content has been created using AI. In the EU, new rules under the Artificial Intelligence Act will begin applying in August, requiring AI-generated or manipulated content such as deepfake images, audio and video to be clearly labelled. The legislation will not apply in the UK.
The consumer group Which? said that customers should be clearly informed when promotional content features AI-generated influencers rather than real people.
One example of a business appearing to use this content on Instagram includes a photo app called Once, which allows people’s phones to create disposable camera-style photographs for events.
According to analysis by Reality Defenders and Get Real Labs, cybersecurity companies specialising in deepfake detection, the brand has likely used AI-generated influencers in its promotion.
AI-generated influencers have been one of several ways for us to test creative concepts and marketing hooks at a small scale before investing in broader campaigns. This is not a core part of our marketing strategy, but rather an experiment to better understand what resonates with audiences across channels, including influencer, social media and email campaigns.
A fashion brand called Ashle, a Dubai-based business, posted a photograph appearing to show a woman wearing its clothes at a restaurant. The woman appears to have an extra finger. After being approached by the Guardian to ask about the use of AI influencers, the brand deleted photographs from its social media page.
A spokesperson for Ashle said: “To clarify, all Ashle pieces are real garments that are handmade to order. We are not selling AI-generated products. Some early marketing imagery utilised AI during our initial launch phase to showcase designs.
“The images that have been removed were taken down because those particular designs are no longer part of the collection, not because they were AI-generated.”