The content below is from LinkedIn. I’ve edited it down so people can access the core information first. LinkedIn sites add more breadth and detail than a resume but the two should work together as strategic marketing documents. That’s where Republic Resumes comes in.
A strong LinkedIn profile lets people know who you are, what you stand for, and what you’re interested in.
Add a professional profile photo. It increases the credibility of your profile and helps you stand out from the crowd. Members with a profile photo on LinkedIn can get up to 21 times more profile views that members without a photo.
Make your headline stand out. Your headline is created when you add your positions to your profile. However, you can re-write it to promote an area of expertise.
Write a summary. The About section of your profile should express your mission, motivation, and skills to people who view your profile. Ideally, you should limit the text to one or two paragraphs while filling this section. Check out some LinkedIn profile summaries that we love.
Add your relevant work and education experiences. Keep the profile updated with all of your professional experiences that align with your current career goals. You can also add media samples to provide quick access to your work portfolio.
Add relevant skills. This helps you showcase your abilities to other members and recruiters. Once you add your skills, your connections can endorse them. If someone endorses your skills, it will increase the likelihood of you being discovered for opportunities related to the skills you possess.
Request recommendations from your connections. A recommendation is written to recognise or commend a connection, such as a colleague, business partner, or student.
Once you’ve created and updated different sections of your profile, you can begin sharing your public profile with your wider network. Your public profile is a simplified version of your complete LinkedIn profile that shows up in search engines and is visible to everyone.
You can promote your profile to show up better in search engine results by creating a personal URL. You can also create a badge for your public profile that you can add to your online resume, blog, or website from the Public profile settings page.
Your profile is fully visible to all LinkedIn members who’ve signed in to LinkedIn.com or LinkedIn apps. However, you can control what appears on your profile, notifications to your network, and your profile privacy preferences.